Dr Heather Scott-Marshall is president of Mission Research a market-research and media-analysis
firm providing services to a broad range of clients across multiple sectors. Dr Scott-Marshall holds a PhD in Medical Sociology and has expertise in advanced quantitative and qualitative methods. She is co-developer of the Media Impact Analyzer (MIA), one of world’s premier media analysis methodologies. With over 15 years of professional research experience, Dr Scott-Marshall has provided strategic consultations to stakeholders in government and the private sector with specialities in workplace safety, consumer products, telecommunications, finance, e-commerce and media.
Dr Scott-Marshall is currently status-faculty at the rank of Assistant Professor at the Dalla Lana School of Public Health, University of Toronto. She has published widely on topics related to the political economy of health and human capital.